Xinú: A Perfume Bottle Inspired by Precolonial Sculpture

Esrawe and Cadena's Award-Winning Design Celebrates America's Aromatic Botany

The Xinú perfume bottle is a testament to the creative prowess of Esrawe and Cadena. The design draws its inspiration from a variety of sources, including myths, magic, the wisdom of nature, seeds, cells, and spores. The designers have also cited the influence of the sculpture of Brancusi, known for translating the essence of things into a three-dimensional experience.

What sets Xinú apart from other perfume brands is its commitment to documenting and paying tribute to the visual and olfactory richness of the American continent's species. The brand uses the highest quality raw materials, ensuring that each perfume is a unique representation of the continent's aromatic botany.

The design process for the Xinú bottle was marked by a clear awareness of recycling and permanence conditions. The designers understood that a simple and convincing expression requires a highly complex execution, necessitating the use of high-quality materials. This commitment to sustainability and quality is a key aspect of Xinú's brand narrative.

The Xinú project, which began in 2016 in Mexico City, was a collaborative effort. The team included Ignacio Cadena, Héctor Esrawe, Verónica Peña, and a host of other talented individuals from CADENA CONCEPT DESIGN ® and ESRAWE STUDIO ®. Together, they overcame creative, technical, and research challenges to create a design that is rich in content, emotion, and beauty.

The Xinú perfume bottle is a testament to the power of design and craftsmanship. It is a celebration of the American continent's aromatic botany, a tribute to sustainability, and a testament to the beauty of simplicity. With its Golden A' Packaging Design Award, it stands as a shining example of the extraordinary excellence that can be achieved through design.